USE CASE / PACKAGING & FMCG
Make packaging part of the customer experience
Connect product packaging to an AI experience that answers questions, offers relevant guidance and helps customers move towards purchase or another action.
The opportunity
Packaging is already present when customers discover, consider and use a product. An AI experience can turn that physical touchpoint into a source of immediate information and guidance.
Beyond the information on the pack
Customers can ask questions about the product, explore relevant recommendations and move towards purchase or another useful action.
The experience can provide more depth than the available printed space while keeping the packaging itself at the centre of the interaction.
Connected and measurable
Syntesra can connect packaging to the experience through SmartQR, create the conversational journey and provide reporting that helps the brand understand engagement.
COMMON QUESTIONS
Questions about this use case
Does AI-powered packaging require an app?
No dedicated app is required for the web-based Syntesra examples. Customers can access the experience from a suitable QR-enabled package touchpoint.
Can the experience provide product recommendations?
Yes. Where it fits the product and available information, the conversational experience can help customers explore relevant options and next steps.